About Us

Chance Management was created in 1989 to serve a group of hospitality businesses in Colby, Kansas. Through sustained success, those businesses are still clients. Led by our senior management team, we are guided by our values and dedicated to our mission: Chance Management builds wealth for our clients through innovation, growth, profitability and guest loyalty.

James Millensifer

VP, Operations

Jim joined Chance Management in September of 2013 and brings to the table over 40 years of experience in Hospitality and Retail. Most recently, Jim has been involved with restaurants, hotels and convenience stores associated with the travel center industry. While the majority of Jim’s efforts have been in operations, he has significant experience with Training, Development, Human Resources and Risk Management as well as Budgeting and Finance. An accomplished speaker and trainer, Jim has created and presented hospitality driven training seminars to well over a thousand unit and multi-unit managers over the last twenty years. Jim is a graduate of Western State University of Colorado having received a comprehensive business degree with an emphasis in management and accounting.

Martha Brewer

Director, Operations

Martha began with the organization as a General Manager in 2002, joining the Chance Management staff in 2010. Her hospitality career spans over 25 years in all aspects of hotel and restaurant operations. Martha has successfully managed both full service and limited service hotels, with various ownership structures, directing turnarounds, asset management for lender owned properties, and award winning renovations. Her comprehensive experience provides valuable insight in working with our hotel and restaurant franchise partners. Recognizing the importance of travel and tourism to hospitality businesses, Martha serves on the board of directors of the Colby Convention and Visitors Bureau and is the current chair.

Jayson Woofter

Director, Operations

Jayson Woofter began his hospitality career when he and his family opened the Oasis Travel Center in 2003. The center contains unique retail items as well as three popular food concepts, including Starbucks, Qdoba and Quiznos. Gaining valuable experience in all aspects of the operation and taking the lead as they opened each new food outlet, Jayson served as General Manager of the travel center until 2013, when he joined Chance Management. When the Petro Lube became a client in 2013, Jayson assumed responsibility for that business, re-establishing a local base while growing sales exponentially.

Keith O’Dell

Director, Operations

Keith O’Dell joined Chance Management in 2013 and hails from the western US, bringing almost twenty years of experience to the organization. After receiving his Culinary Arts Degree, Keith worked as a professional chef, managing a variety of restaurant concepts. Placing particular emphasis on using fresh, quality ingredients, his menus feature hand prepared, made from scratch items. In 2002, Keith joined Travel Centers of America as the General Manager of a restaurant located within a travel center. Within two years he was General Manager of the entire site and was soon promoted to District Manager, with responsibility for thirteen convenience stores and travel centers. Keith’s unique combination of Food and Beverage talents and travel center expertise give him a solid foundation in helping drive the success of our clients’ businesses.